In Review of "Twitter Account of Jack Dorsey"

Jack Dorsey is a co founder of Twitter and an inventor. Jack is currently promoting his newest invention the Square which allows one to swipe credit cards using their mobile phone. Dorsey's Twitter posts are nothing too out of the ordinary, except for the fact that he seems to like to welcome people to Twitter and promote the Square. However, as with all Twitter feeds it is almost impossible to gain any other information out of it with knowledge of the context. Dorsey seems to use his Twitter everyday as would I if I created Twitter, at least until I found that I couldn't stand to write in extremely short increments. Dorsey's Twitter seems to not attempt to change or persuade the world but rather show that his Square is now sold @place and @here and to communicate with the ones who made him rich. Jack seems to keep a nice balance of personal and business tweets. This, I believe, keeps him likable allowing him to draw in more and more followers giving him a bigger group to advertise to when needed. Dorsey also does a good job with relating to his customers, he sends them pictures replies to their tweets, and tags them in his tweets. Twitter appears to be a very productive business tool for Jack

I can completely see why Jack would use a medium such as Twitter to advertise his products, I mean he did help create it, but it also helps to mention that Jack currently has 1'846'970 followers. This massive amount of people doesn't only see every post he writes everyday but they also think he's a genius for creating one of the most popular social networking sites we have today. Twitter's 140 character maximum is all Dorsey needs to get his message across, not to mention that he can casually post numerous times about his newest invention. Jack's likability and relation with the consumer plus the fact that he can communicate with an individual and promote his products to millions at the same time really helps his cause and is genius.

Jack's Twitter is a great tool for business assuming that his followers actually care about what he is talking about. Many of his followers may have had the intention of following him just because he's one of the guys who founded the site they use every day. Besides that though how many of his followers need or care about the Square? I'm sure only a small fraction pays attention to those tweets at all. Nevertheless his followers do see his tweets so at least he can get those people to think about his product for at least a split second. That way when they come across someone needing a product like the Square they can say, "hey I've heard about something that you can use for that" and he has one more customer. I must admit I had never heard of the square before reading his tweets and I have no use for one, but I know a few small business owners who this could be good for and will be sure to let them know about it.

Is Twitter a better medium for advertisement than television now? Do people actually pay attention to other peoples sales bids on Twitter?